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Sell Strategy

First time selling San Jose Sharks tickets on No worries. We've put together a little guide to help you understand how and when to sell your tickets.

Which fan are you?

You may be a lifelong fan and only want to buy a seat for yourself. Or you may be that same fan, but want to make some money while you watch Sharks play the entire season. Whichever the case, it's important to identify what type of season ticket holder you want to be and determine what strategy to use when selling your tickets.

The Discount Fan

You're the fan that wants to watch your favorite team play for the majority of a season. You sell tickets for the games you're not interested in, or can't make. Fans of this type typically buy two to four seats for themselves, and friends or family. These fans will likely not make an overall profit, but can greatly reduce their overall cost for the entire season - meaning they watched their favorite team play for a majority of the season at discount.

The Premium Fan

You're the fan that wants to watch your favorite team play while using the sale of extra seats to pay for your seats, or get you a better one. Fans of this type typically buy four to six seats, while two of them remain in a premium seating area. These fans will likely payoff their entire season and profit off their extra seats - meaning they just watched their favorite team play for an entire season, for free.

The Money Maker

You're the fan that wants to watch your favorite team play, payoff your season tickets, and make great profits while keeping other fans happy. Fans of this type typically buy four to twelve season tickets. These fans know that buying more season tickets will only multiply their profits - some upwards of several thousand dollars each season - meaning they just got paid to watch their favorite team play for the entire season.

Marathon, not a sprint...

Full, half, or game pack season ticket holders who have been in the game for a while, know it's not about about making a quick buck. The key to making a solid profit is longevity. You can not expect, nor should you expect, to sell every game above face value (unless your team is the hot new thing in town). There are several factors that affect ticket pricing - team's performance, vs. team, day of the week, weather, previous season performance - all of the above. There will be some games you can make good money on, and some games you will lose money on. Even the most seasoned season (ha!) ticket holders understand that taking a loss on some tickets will ultimately add to their overall gain in the end.

Our pricing algorithm

The single ticket price for each game listed on your spreadsheet is initially set using our algorithm. This algorithm bases ticket prices on the parameters listed above, and more. As the season progresses, you are encouraged to change prices as you see fit. You can do this anytime after the spreadsheet is loaded and the initial ticket price is set. However, keep in mind that pricing your tickets too high, will make your inventory look less attractive and increase your risk of a non-sale. Rule of thumb here - keep your emotions in check and don't get greedy. Depending on your seat location, we recommend increasing or decreasing your prices by a range of $5 to $20.

You can have our algorithm run on your page as many times as you want through the season. Because the algorithm is dynamic, the prices it sets in the beginning of the season may differ from prices it sets later in the season. If you changed your prices and would like our algorithm to set initial prices for you again - it's not a problem. Just send an e-mail to our team with the request and we will run it on your spreadsheet again.

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